Disclaimer

Calculator Results Are Estimates

Every calculator on CPMKit.com applies standard advertising formulas — CPM, CPC, CTR, ROAS, and others — to the numbers you provide. The math is straightforward and transparent; we show the formula on every page. But the results are only as good as the numbers you type in. If your inputs are off, the outputs will be off too. Always double-check your figures against your actual advertising platform dashboards.

Benchmark Data Is Approximate

The industry and platform benchmark figures shown on CPMKit.com are compiled from publicly available reports, surveys, and data aggregators. These numbers represent broad averages and should not be treated as exact predictions for your specific campaign. Your actual CPM, CPC, CTR, or ROAS will vary based on your targeting, creative quality, seasonality, geography, competition, and dozens of other factors we cannot account for.

We update benchmark data periodically, but advertising costs change constantly. A benchmark that was accurate last quarter may not reflect current market conditions.

Not Financial or Professional Advice

Nothing on CPMKit.com should be interpreted as financial advice, investment advice, or professional consulting. Our calculators help you estimate advertising metrics — they do not tell you how to run your business or where to spend your money. For significant advertising budget decisions, consult with a qualified marketing professional or your advertising platform's account team.

Third-Party Content and Links

CPMKit.com may contain links to external websites, advertising platforms, and resources. We include these links because we think they are useful, not because we are endorsing them. We have no control over external sites and are not responsible for their content, privacy practices, or accuracy.

Affiliate Disclosure

Some links on CPMKit.com may be affiliate links. This means we may earn a small commission if you click through and make a purchase or sign up for a service. This does not cost you anything extra and does not influence our calculator results or benchmark data. Affiliate relationships never affect the numbers our tools produce.

Advertising Disclosure

This website is supported by advertising revenue. Ads displayed on CPMKit.com are served by third-party ad networks and are clearly separated from our editorial content and calculator tools. The presence of ads does not influence our benchmark data, calculator formulas, or educational content.

Embeddable Widget Disclaimer

If you use our embeddable calculator widget on your own website, you accept the calculator results and benchmark data as-is. CPMKit is not responsible for how third-party sites present or contextualize our calculator widget or its results.

No Warranties

CPMKit.com is provided as-is and as-available. We make no warranties, express or implied, about the accuracy, completeness, or reliability of our tools, data, or content. We do our best, but things break, data gets stale, and edge cases exist.

Contact

If you spot an error in our calculations or benchmark data, please let us know at contact@cpmkit.com. We take accuracy seriously and will investigate promptly.