Advertising Calculators
Every CPMKit calculator in one place. All of them are free, run entirely in your browser, and work in both directions so you can solve for whichever value you are missing.
Core Metrics
CPM Calculator
Work out cost per thousand impressions from spend and impressions, or solve for either input.
CPC Calculator
Calculate cost per click from ad spend and clicks, and benchmark it against your industry.
CTR Calculator
Measure click-through rate from clicks and impressions to gauge creative performance.
CPM to CPC Converter
Convert between CPM and CPC using your click-through rate to compare pricing models.
ROAS Calculator
Calculate return on ad spend from revenue and cost, with break-even guidance.
eCPM Calculator
Compare effective CPM across ad sources to see which inventory actually earns most.
Ad Budget Planner
Plan campaign spend across channels and project the impressions and clicks it buys.
Campaign Comparison
Put several campaigns side by side and compare CPM, CPC, CTR and ROAS at a glance.
Platform CPM Calculators
YouTube CPM Calculator
Estimate YouTube ad costs and creator revenue from views and RPM.
Facebook CPM Calculator
Model Meta ad delivery costs across feed and audience placements.
Instagram CPM Calculator
Break down Instagram costs by feed, Stories, Reels and Explore placements.
TikTok CPM Calculator
Estimate TikTok campaign reach and cost per thousand impressions.
Google Ads CPM Calculator
Project Display Network costs and impression volume for a given budget.
LinkedIn CPM Calculator
Estimate B2B campaign costs on LinkedIn, where CPMs run well above social average.
Podcast CPM Calculator
Price podcast sponsorships from downloads and placement type.
AdSense CPM Calculator
Estimate publisher earnings from pageviews, RPM and Google's revenue share.
Looking for reference material instead? Read what CPM is, the CPM formula, or current CPM benchmarks.